The first three letters of these two words are the same, but rarely do these two words share much in common. Fundraising is a necessary part of a dance project or companies existence. Ticket revenue, or earned revenue, rarely comes close to recouping the costs of labor, music rights, costume and marketing a show. Growing the audience base is one component to making a show financially successful, but equally, "making the ask" is part of the equation.
I am currently working with a summer company in the beautiful blue ridge mountains of North Carolina called Terpsicorps. Under the direction of former North Carolina Dance Theater member, Heather Maloy, Terpsicorps really does things a little different....and makes fundraising FUN!
First the company is set up as a summer only experience. It therefore employes dancers who are off contract from other companies around the country. Terpsicorps' budget is smaller than a typical ballet company by the abbreviated season as well. (The dancers are generously hosted by families and dance supporters in the Asheville area.) It serves to provide dance to the mid-sized community of Asheville, NC and also attracts the influx of summer tourists.
Some of the FUN we have had this summer included a pre-release screening of "Every Little Step" a documentary on the making and re-making of A Chorus Line. And next, including commercial to promote it, the BOWL-A-THON!
Yes, dancers and fun lovers bowling together for a cause. And to prove the fun that has already been had and what other fun will come is a commercial:
And if you feel so inclined, you can support this event- even from afar- and pledge here. Check out the slick custom designed website that accepts your pledges online- another wave of the future.
Fun Fundraising really does exist!